Wednesday, December 4, 2013

Yoshinoya's Yokozuna Gyudon

Yokozuna, which means winner in Japanese sumo-wrestling and Gyudon which means beef bowl is what Yoshinoya is exactly all about - winner beef bowls.

Although I never really became a fan of Janapese cuisine, I enjoy karaage and beef misono. So when Cha of Travel On Shoestring invited me on a lunch at Yoshinoya in Robinsons Galleria, I got excited on the opportunity to discover must-try dishes which I could recommend to my family and friends.

Yoshinoya was founded by Eikichi Matsuda in a humble fish market in Chuo-ku, Tokyo where Eikichi created a delicious recipe of beef and rice (beef bowl).

Named after Yoshino-Cho, Eikichi's birthplace, Yoshinoya featured delicious affordable and fast meals. This entirely new concept in Japanese culture was an instant hit for fishermen and market goers. 
Eikichi's son, Mizuho Matsuda, turned the business into a 24-hour restaurant and later on grew to be one of the biggest fast food chains in Japan.
Kani salad seems to be another crowds favorite on Yoshinoya's menu.
I also recommend for you to try their fresh juice! Comes in different flavors and are oh so refreshing!

To date, there are more than 1200 outlets spread over Japan, USA, Hongkong, China, Singapore, Malaysia, Taiwan, Indonesia, Philippines, and soon in Thailand and Vietnam.
Yoshinoya's menu does not look very extravagant but I believe it's strength is serving quality, flavorful and affordable food to the general public.

They take pride on using premium beef with special beef stock over steaming bowl of white rice. Truly a yokozuna gyudon!
There are currently six (6) branches of Yoshinoya here in Manila: SM Megamall, SM Mall of Asia, SM Manila, SM North Edsa, Robinsons Galleria and Glorietta I.

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